#Podcaster definition how to#
#Podcaster definition tv#
#Podcaster definition free#

We have seen the podcast industry grow over the last few years, and while still fewer than half of North Americans are monthly podcast listeners, brands have clued into the fact that the podcast listening market is too big to cede to their competitors.

Is your podcast strategy dependent on podcasts exclusive to one particular app? How does the user base compare to the other apps, and to podcasters as a whole? The Distributionĭoes your podcast strategy include YouTube? How are you reconciling YouTube’s performance metrics with those from ‘traditional’ podcast apps?

#Podcaster definition free#

This is more of a convenience issue than a cost issue for listeners, as even the exclusive podcasts are typically available on free apps, but it’s a larger problem for advertisers and brands who are trying to develop a podcast strategy. Now, with the big players buying up content in an effort to drive listeners to their respective platforms, they’re the ones doing the carving.

#Podcaster definition how to#

Podcasters have already been wrestling with how to handle YouTube distribution for years because it meant carving up your potential audience into smaller streams that had to be monetized differently.

#Podcaster definition tv#

Does it matter if OITNB ever aired on a television network? What relevance does the broadcast TV origins of B99 hold to a ‘cord-never’ who has only ever subscribed to streaming services?įrom a listener perspective, this is where we’re already at with podcasting - if someone is watching H3 Podcast on YouTube, does it matter to them if it isn’t being distributed by RSS feed, or if the ad tech is an entirely different system than the one that would be serving them ads while listening on Apple Podcasts? No, they just want to consume the shows they want, on the platform they prefer. Watching an Orange is the New Black on Netflix on your smart TVĭoes this change things? Now the format, distribution, and devices for B99 and OITNB are identical, and neither one has ads.

Watching Brooklyn Nine-Nine on Netflix on your smart TVĢ. There’s also the matter of advertising does the fact that B99 has ads make it more “TV” than OITNB, given that the latter is never going to be part of a brand’s television strategy? The Contentġ. The content fits the bill, but it’s being consumed on-demand, on a streaming service rather than a television network, and you aren’t watching it on a TV set. I think most people would consider #1 an obvious inclusion, and opinions might be divided on #2. Watching Orange is the New Black on Netflix on your laptop Watching Brooklyn Nine-Nine on your TV set at its regular air time on NBCĢ.

Which of these would fit your definition of ‘watching TV’?ġ. Let’s say after dinner you want to relax with some media content. Podcasts are obviously not the first media to go through this kind of identity crisis - let’s use digital video as a proxy for thinking about how we define media.